United Way of Westchester and Putnam adheres to strict brand guidelines and architecture in accordance with United Way of America. These download versions are made available to the media, workplace campaign participants, and partner agencies. Only agencies who are funded through United Way may use the logos with their materials. Please review guidelines below before using the logo. When you have new letterhead, signage, etc. created, please insert the new United Way logo in place of the old one.
Right click on image to download and select "save target as".
The most fundamental visual element of a brand identity is its logo. The new United Way logo signals a new approach to the future while preserving a heritage of our past – the rainbow of hope, the hand of support and the person as a symbol of humanity. You may not take the pieces of the logo apart; it must be used as a unit.
The brandmark must always appear as shown below.
Always use the trademark symbol (TM) with the brandmark and in the position indicated.
In one color or two color pieces the logo may be used only in the blue or black design. The one-color brandmark may not be reproduced in any color other than United Way blue (pms 287) or black. Logo may not be printed in colors other than blue (PMS287) or black.
The full-color brandmark is always used in 4-color applications and always on the web - never use the one-color.
Unless printed on white paper, the brandmark requires a white border
There is a special-use version of the logo. Please call for permission to print this version of the logo.
When resizing the logo: (Do not reduce the width of the United Way brandmark to less than .75 inches for print or special usage or 1.25 inches for screen applications.)
- Insert the logo into the document.
- Click on the logo. A box will appear around the logo.
- Hold down the shift key.
- Click on a corner of the box and drag the mouse until the correct size is achieved.
The United Way color palette is comprised of colors used in the United Way logo. Below are the specifications for reproducing the United Way colors in a variety of ways.
United Way Blue
C: 100 M: 74 Y:0 K:0
R: 16 G:22 B:127
United Way Light Blue
Pantone: 287 at 52%
C: 55 M: 40 Y:0 K:0
R: 124 G:129 B:184
United Way Red
C: 0 M: 85 Y: 89 K:0
R: 254 G:35 B:10
United Way Gold
C: 0 M: 34 Y: 86 K:0
R: 255 G:150 B:0
Our official name is United Way of Westchester and Putnam. In all written documents, always use the name in its entirety when referring to the organization the first time. After that, all subsequent references in the same document can be just United Way. Try to avoid abbreviating the name. However, if it is absolutely necessary to abbreviate, then UWWP is acceptable.