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United Way of Westchester and Putnum
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Brand Guidelines and Logos

United Way of Westchester and Putnam adheres to strict brand guidelines in accordance with United Way World Wide. These download versions are made available to the media, workplace campaign participants, and partner agencies. Only agencies who are funded through United Way may use the logos with their materials. Please review guidelines below before using the logo. United Way reserves the right to request revisions in printed and online materials when branding guidelines are not followed.


Logo Guidelines

The United Way monotone logo must only be shown in black or blue (PMS 287). Unless printed on white paper, the brandmark requires a white border. Do not reduce the width of the United Way logo to less than .75 inches for print or 1 inch for screen applications. When resizing please use the shift key to maintain proper proportions. The rainbow hand should always be a perfect circle, not an oval.
http://www.uwwp.org/graphics/united-way-logo-small.jpg JPG 300 dpi
JPG 72 dpi
EPS


http://www.uwwp.org/graphics/united-way-logo-small-bw.jpg JPG 300 dpi
JPG 72 dpi
EPS


http://www.uwwp.org/graphics/uw_b_one_text_small.jpg JPG 300 dpi
JPG 72 dpi
EPS


Alternative Logo: Give. Advocate. Volunteer. LIVE UNITED

You may use the following logo in a larger space as appropriate. It should not be reduced to less than 3.5 inches wide.

live united JPG 300 dpi
JPG 72 dpi
EPS



live united JPG 300 dpi
JPG 72 dpi
EPS



Fonts

Please use the following fonts in all materials:
  • Trade Gothic Cond Eighteen
  • MetaBold Roman

Color palette
The United Way color palette is comprised of colors used in the United Way logo. Below are the specifications for reproducing the United Way colors in a variety of ways.

United Way Blue


Pantone: 287
C: 100 M: 74 Y:0 K:0
R: 16 G:22 B:127

United Way Light Blue

Pantone: 287 at 52%
C: 55 M: 40 Y:0 K:0
R: 124 G:129 B:184

United Way Red


Pantone: 179
C: 0 M: 85 Y: 89 K:0
R: 254 G:35 B:10

United Way Gold


Pantone: 143
C: 0 M: 34 Y: 86 K:0
R: 255 G:150 B:0


United Way’s expanded color palette

Organization name

Our preferred name in print is United Way of Westchester and Putnam. In all written documents, always use the name in its entirety when referring to the organization the first time. After that, all subsequent references in the same document can be just United Way. Try to avoid abbreviating the name. However, if it is absolutely necessary to abbreviate, then UWWP is acceptable.

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